The target audience would primarily live in the North West as this is where some of the locations from the media product are filmed locally to them. As their interests include watching TV, this media product can be included in part of their spare time. The purpose of the media product is to entertain so the media institution must be successfully fulfilling their aim as the target audience watching television in their spare time. The target audience can sometimes be described as a leader which would allow them to identify with the character Georgie Lane who displays the same qualities. The target audience watches other BBC shows such as Strictly Come Dancing and Poldark which shows that they prefer BBC over any other TV channels. Therefore they are more likely to watch Our Girl because the show is broadcasted on BBC One. One of their favourite celebrities is Mary Berry which may be due to Mary Berrys very well known featured roles in cooking television shows broadcasted on the BBC such as, Mary Berry Cooks and The Great British Bake Off. If the target audience for Our Girl frequently watch the BBC, it it likely that they are going to like celebrities that are shown on BBC programmes as they are exposed to these celebrities the most.