Claudia O'Mahoney
Creative Media & Production
Macmillan Cancer Support - Not Alone
Purpose
The main purpose of this advert is to advertise the Macmillan campaign. It has also been created to introduce the campaign and give it an identity in the hope of attracting more people to support the campaign. Furthermore, this advert has been made to show people that people living with cancer and their loved ones must get the support they need.
Target Audience
The target audience is mainly aimed at people who know others who suffer with cancer or who have already suffered. This is because they have experienced or are experiencing what having cancer is like so they are more likely to support the campaign. Although, the campaign is targeted at anyone of any gender,age,ethinicity and class as the campaign is about supporting anyone with cancer.
Representation
In this advert, the overall representation of cancer patients is iscolated. This is shown when the patient is first told by his doctor, and his hearing and eye-sight turns blurred expressing his shock and fear. This representation is also shown when each cancer patient falls to the floor in slow motion, showing how lost and alone they feel with not knowing what to do next and how to cope.
Campaign Message
The campaign message portayed from this advert is that thousands of people everyday will get told the news that they have cancer and that everyone must support eachother by getting involved in raising money to cure cancer. Likewise, the campaign is also protraying a message to viewers that not just old people get cancer, cancer can affect all ages and any gender.
Legal & Ethical issues
Legal issues with this advert would be if there is any inappropriate language or images that may be too graphic or upsetting to viewers. If the advert had any of this it could only be played on TV after 9pm. In British broadcasting, the watershed is the point in time (9pm) after which programmes with adult content may be broadcast.
Method
The creators of this advert ensured that the observer is able to connect and relate with a current world problem. The campaign uses 'shock tactics' in order for it to have the highest impact. This is primarily shown through the powerful spoken word and music throughout the clip. Campaign timing has also been considered in order for the campaign to have the highest impact. People are getting Cancer today more than ever so the creators have released their audio-visual promo in this time to pass their message across to as many people as possible.
Apple - Taylor vs. Treadmill
Purpose
The main purpose of this advert is to advertise Apple Music. It has also been created to introduce the feature and give it an identity in the hope of attracting more people to buy it. Also, this advert has been made to show people how good Apple Music is by using a famous, well-known celebrity to advertise the product and enjoy the product so much that they are distracted by everyday activities.
Target Audience
The target audience is mainly aimed at Taylor Swift's target audience because fans of Taylor Swift will want to buy the product if she is using it. Taylor Swift is very successful and therefore has a large number of fans meaning Apple's product is likely to sell.
Campaign Message
The campaign message is a simple but memorable approach all but ensured to sell the product because of Swift’s involvement and the sheer shereability of seeing one of world’s biggest pop stars thrown from a treadmill only to keep on rapping. The main message that is portrayed is that Apple Music is 'distractingly good'.
Representation
The main representation of Apple Music from this advert is that it is addictive and distracting. The advert portrays the idea that their product is distracting effectively by Taylor Swift completely falling off the treadmill while running.
Legal & Ethical issues
Legal issues with this advert would be if there is any inappropriate language or images that may be too graphic to viewers. If the advert had any of this it could only be played on TV after 9pm. In British broadcasting, the watershed is the point in time (9pm) after which programmes with adult content may be broadcast.
Method
The campaign uses 'shock tactics' in order for it to have the highest impact. This is shown through the action of Taylor Swift suddenly and dramatically falling off the treadmill due to the 'distractingly good' Apple Music. This 'shock tactic'
persuades the viewers to a greater extent to purchase their product. Campaign timing has also been considered in order for the campaign to have the highest impact. The creators have chosen to release this audio-visual promo at the same time as Apple Music is released.
Regulatory Bodies - BBFC
The regulatory bodies for this advert is
The BBFC. The BBFC is the UK’s regulator of film and video, providing age ratings such as U, PG and 12A. They are a designated body so have legal powers to rate, and sometimes cut or even reject works including some online material.
All the decisions are based on public consultation and their Guidelines, which form a contract between the public, the film industry and the BBFC.
The BBFCs' aim is to ensure that children, and all filmgoers, are protected from harm and illegal material, and that they can make informed decisions about their viewing choices. They provide BBFC insight on all cinema films that offers succinct information about the issues raised by the film. It is written especially for parents and those responsible for younger viewers.
Regulatory Bodies - BBFC
The regulatory bodies for this advert is
The BBFC. The BBFC is the UK’s regulator of film and video, providing age ratings such as U, PG and 12A. They are a designated body so have legal powers to rate, and sometimes cut or even reject works including some online material.
All the decisions are based on public consultation and their Guidelines, which form a contract between the public, the film industry and the BBFC.
The BBFCs' aim is to ensure that children, and all filmgoers, are protected from harm and illegal material, and that they can make informed decisions about their viewing choices. They provide BBFCinsight on all cinema films that offers succinct information about the issues raised by the film. It is written especially for parents and those responsible for younger viewers.