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Impact and Representation

Series 1 of "Our Girl" was first broadcast on BBC One on the 24th March 2013 at 9pm and based on official overnight figures, the television series gained an audience of 5.34 million viewers (http://www.digitalspy.com/tv/news/a468167/lacey-turners-our-girl-may-return-as-full-series-says-writer/). Later, figures climbed to 6.31 million viewers (http://www.barb.co.uk/viewing-data/weekly-top-30/?_s=4) . Series 2 of "Our Girl" opened with a solid 5,279,000 viewers, making it the ninth most watched programme on BBC One for the period 5th - 11th September 2016. 

 

The drama television series has received mixed to positive reviews with Dan Owen of MSN praising Lacey Turner's acting and the moving storyline while criticising some of the characterisation and "weird shortcuts in the storyline" (http://www.msn.com/en-gb/entertainment/tv) . Sarah Crompton of The Telegraph found the film "compelling" but argued that "the depiction of the army would be better suited to a glossy advertising campaign than a television drama, glamorising both its methods and its personnel" (http://www.telegraph.co.uk/culture/tvandradio/tv-and-radio-reviews/9949408/Our-Girl-BBC-One-review.html). The audience reaction to Our Girl on social media such as Twitter was overall positive.

 

In this media product there are multiple representations of gender and ethnicity shown. The gender representation throughout the trailer is that the medic (Corporal Georgie Lane) is a woman and therefore there is a counter stereotype linking to this as a woman in the army isn't common. One of the stereotypes of women is that they are unable to fight on the front line, so instead, they rely on the men. However, this media product represents women in a different state that is strong, independent and brave. Additionally, in most of the printed advertisements, Michelle Keegan appears very well put together which also could be seen as a stereotype as she has been made to look like this even though she is representing someones role in the army. 

In 'Our Girl' as a whole, ethnicity is presented through the Muslim belief. The Muslim people are represented as dangerous and stereotypically known to wear balaclavas and carry guns. This stereotype is one that the media and news has put on us, due to the negative recurring behaviour that we see of Muslims although it is only a slim minority which are terrorists. However, my chosen media product ('Our Girl' audio-visual promo) does not clearly show a representation of Muslims to this extent. The only representation of other ethnicity's the viewers receive is from the Kenyan locals which is that they are poor.

The producers of ‘Our Girl’ have captivated the reality of life in the military by introducing a white British male who worships Allah from London so hence the common stereotype of Muslims being terrorists is broken.

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