Claudia O'Mahoney
Creative Media & Production
Pre-Production
Treatment
Idea 'Dominoes'
Form
Short ident
Genre
Promotional audio-visual promo
Duration
20-30seconds
Setting
The ident will be filmed at my home and because dominoes are being used, you will only be able to see the floor.
Outline
For my ident I plan to create a chain reaction of dominoes falling. The first scene show the whole circuit from a birds-eye view and from then, each scene will show the circuit in action until they reach the end and the last domino will fall.
Constraints & Contingency
I do not believe there will be any constraints with creating my ident.
Visual & Audio Elements
The lighting in my ident will be natural lighting and there will be an underscore of the Boomsatsuma tune throughout the ident.
Target Audience
The target audience of the ident would be 16 years who are males and females who are interested in film and arts because the boomsatsuma course is for 16 year olds and the students watching this ident will be interested in the course.
Character Breakdown
There will be no characters in my ident.
Storyboard
Editing
Adobe Premier
Camera Movement
I will be using one camera and it will be still as I record the dominoes falling.
Props
The only props in my ident will be the dominoes.
Rationale
I chose this idea because the work of Fischli and Weiss and their chain reaction art really inspired and interested me. I therefore had to think of a chain reaction that was possible so I thought of dominoes. I then had to think how I could incorporate BoomSatsuma so i figured I'd write 'boom' and create a circle representing a satsuma with the dominoes.
Requirements and Resources
Camera operator, Director, Producer, Helper and Editor.
Legal & Ethical Issues
As my film will be published in the public eye (Youtube), it cannot be offensive to anyone. Therefore, it can not contain racist discriminative content or any profanity. Additionally, imagery used also needs to be appropriate for the audience, hence no nudity or offensive hand gestures can be used. I will need to ensure that all the information I release is correct and reliable to the activity which means I can’t make false claims about anything shown in the film. So I obey to the rules of copyrighting, I need to make sure that any music used in my audio-visual promo is from a copyright free website such as Audio Network.
Budget
Travel arrangements = £0
'Hireacamera' hire - Camera (Canon E02 7D)= £35
Tripod = (Manfrotto fluid tripod) = £8.00
Food and drink for my welfare : Water = £0
: Food = £2
Dominoes = £6
Test Shots

Production Schedule

Risk Assessment

Location Recce







